by Joe Metts
Marketing & Digital Manager at Charles Aris Inc.
Executive search is a sales-driven industry in which recruiters work to sell top talent on opportunities with client organizations. Some of the most successful performers in the business have deep technical experience in the spaces where they now recruit. Enter Luis Tejada, the newest addition to the Charles Aris team of recruiting practice leaders.
Tejada will focus on recruiting A-level Sales & Marketing leaders on behalf of clients in the Food & Beverage industry. He brings an extensive background in shaping sales and marketing programs for a variety of organizations including Goya Foods and Reckitt Benckiser.
Tejada spent more than a decade over the course of two stints with Goya Foods, a multinational producer of brand foods and the largest Hispanic-owned company in the United States. In his first stop with the organization, he directly oversaw five key accounts worth $44 million in annual revenue and played a key role in developing the organization’s account management function.
He returned to Goya nearly a decade later in a vice president capacity, this time overseeing national sales operations for the company’s 2,700-plus SKU product portfolio. He led 11 direct regional reports and championed the development of Goya’s sales structure, ensuring full execution of sales and marketing strategies across all regions.
Between his two stops at Goya Foods, Tejeda spent six years at Reckitt Benckiser, where he served in brand management, trade marketing and strategy roles. He oversaw the organization’s specialty division, where his principal objective was to hold or expand product presence while reducing or establishing trade efficiency and increased profitability.
Tejeda then spent four years as VP of Marketing & Business Development at White Rose Foods. There, he owned the development and execution of all marketing and strategic sales efforts for the largest independent wholesaler in the New York metropolitan market.
In 2017, Tejada founded DomEC Enterprises, an organization providing consulting services to the consumer goods industry. He now leverages more than 25 years in the space to help organizations strengthen their sales strategy, marketing and merchandising efforts.
“I am excited to join Charles Aris and contribute to 50 years of industry-leading expertise through sourcing and placement of top-level talent for its clients,” Tejada said. “I look forward to using the firm’s proven methods and strategies to secure the market’s highest-level talent for the food and beverage space. Our objective is to be the premier source of transformative talent that drives growth for our clients across the industry.”
The Charles Aris Food & Beverage industry practice partners closely with client organizations to add functional expertise across the sales, marketing, operations and strategy functions. Tejada directly partners with Charles Aris vice president Sarah Becker, a Sales & Marketing and Engineering & Operations expert who helps lead the firm’s Private Equity and Consumer / Retail recruiting practices.
“I am excited to have Luis join our Sales & Marketing and Consumer recruiting teams, and I’m looking forward to his contributions to our practice,” Becker said. “I am confident that his prior success in sales in the Food & Beverage space makes him an invaluable addition to the team, both for the clients we serve and Charles Aris as well.”
Tejada holds a bachelor’s degree in political science with a concentration in economics from Rutgers University, along with a certificate in finance and accounting from Columbia University. The first-generation Dominican immigrant says he owes his passion for business to the work ethic and entrepreneurial spirit he learned from his parents as they ran a small, family-owned business in Jersey City, New Jersey.
Tejada now lives in Greensboro with his wife, Sandra Echeverria; their daughter, Camila; and son, Adrian. In his spare time, he enjoys cooking gourmet meals for his family, reading and playing golf.
To learn more about the Charles Aris Food & Beverage recruiting practice, contact Luis Tejada at 336-378-1818, extension 9133, or email him at email@example.com.