Jun

Integrating communications and marketing to reach your target audience

Beach versus mountains. Winter versus summer. Coke versus Pepsi. Many aspects of our society thrive on taking sides. On the topic of communications versus marketing, what side is your organization on?

To decide if you should be #TeamMarketing or #TeamCommunications, you must understand what each side brings to the table. Communicators focus on how people use messages to generate meanings..

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